One of the main issues with ASO tools is the limited number of keywords we can track. 

We want and need to track everything at the same time – but we can’t. 

If you need to track your keywords, tagline and title as well as 5 to 10 competitors, you’ll have a hard time if your ASO tool will only allow you to track 30 keywords. 

You may lose ranking suddenly one day and you don’t know why. It’s going to be almost impossible if you don’t have an ASO tool tracking the entire app ecosystem. 

The ability to track multiple app stores in different countries is also useful – you might have lost ranking in the USA but not in Canada, so you need to track Canada as well. 

Since you also want to track both the Apple and Android platforms, you should go for an ASO Tool with a minimum of 100 words. 

This way, you’ll be able to track them all – per app store, per country, per competitor and more.