How important is to reply to apps reviews for ASO purpose under Google Play? Well remember this: BIG TIME.
In this video I go more in-depth at why you need to keep an eye to your review numbers.

Responding to your app reviews in Google Play shows that you care. People will realize that you’re regularly engaged with your customers and this helps strengthen trust in your brand and encourages new downloads and installs. Also, it discreetly encourages others to review your app as well. 

When you replied to a feedback, it shows that you listen and value feedback from your users. For those users who experience difficulty in your app, you can respond to them and help resolve their issues. Remember, these users can edit their rating, so if you resolve an issue you could turn it into a positive one.

You can get insights also from these feedback as to how you can improve your app and new features or functionalitied to add in the future – build exactly what your users want and tell them about it. Do not forget to thank your users for their feedback – it feels nice to be appreciated, right?

Responding to reviews on Google Play can be time consuming, but it’s all worth it. It can pay off in customer loyalty and better app engagement. Always make sure that you check your reviews often so you’d be able to respond in a timely manner. You may also provide links to resources and tutorials when needed.

And yeah, do not forget, add some of your ASO keywords into your review responses. Since ASO influences Android apps more than iOS apps, it can also help your search visibility.

Make sure that you sound natural and don’t get too carried away with it, ok?
Do you have any other tips or suggestions for responding to reviews? Let me know in the comments below.