Black HAT ASO: Is it worth the risk?

ASO Show #19 App Store Optimization (ASO) is a crucial aspect of mobile app marketing, helping developers and publishers improve their app’s visibility and increase organic downloads. ASO can be broadly categorized into two types: White Hat ASO and Black Hat ASO. While White…

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ASO Mistake: Obsessing with Keywords

Show #22 As an app developer, it’s easy to fall into the trap of obsessing over keywords during your ASO process. You might be convinced that a particular keyword is crucial for the success of your app, but it’s important to remember that this…

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ASO Mistake: Being Scared of ASO

ASO show #23 Many app companies are scared of doing ASO and making ASO errors. This fear usually affects two groups of people: those with previous negative SEO experience and those who are clueless about ASO. As an ASO expert, I’m here to tell…

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