Long Term Strategy in ASO

When ASO doesn’t work… is like when you go to the gym only one time

  • Before and After ASO
  • No changes – what’s the problem?
  • Some apps not suitable for ASO
  • Need to justify the keywords we use with traffic (traffic – competition balance)
  • Apps without clear search terms or a generic theme are hard to optimize
  • Define your market! Filter the relevant keywords.