Show 29 of the ASO Podcast
When it comes to ASO, one of the questions that app developers and owners often ask is: should I start by optimizing my app for Google Play or iOS first? The answer depends on a few factors, but here are some things to consider.
Factor 1: Market Share One of the main factors to consider is market share. Google Play has a larger market share than iOS, with around 75% of the global app market share compared to iOS’s 25%. This means that if you’re targeting a global audience, optimizing for Google Play first may make more sense.
Factor 2: App Category Another factor to consider is your app category. Different app categories tend to perform differently on Google Play and iOS. For example, games tend to perform better on Google Play, while social networking and entertainment apps tend to perform better on iOS. Depending on your app category, you may want to prioritize optimization for one platform over the other.
Factor 3: Audience Your target audience is another important factor to consider. If your target audience is primarily iOS users, it may make more sense to optimize for iOS first. Conversely, if your target audience is primarily Android users, optimizing for Google Play first may be a better choice.
Factor 4: App Launch Finally, consider when you plan to launch your app. If you’re planning to launch your app on both platforms simultaneously, it may make sense to optimize for both platforms at the same time. However, if you’re launching on one platform first and then expanding to the other later, prioritize optimization for the platform where you plan to launch first.
Conclusion When it comes to ASO, there’s no one-size-fits-all approach. Whether you should start by optimizing for Google Play or iOS first depends on a variety of factors, including market share, app category, audience, and launch plans. By considering these factors and weighing the pros and cons of each platform, you can make an informed decision about where to start with your ASO process. Ultimately, the goal is to optimize for both platforms over time, so don’t be afraid to pivot your strategy as needed based on your app’s performance and user feedback.