Introduction to the
App Store Optimization Course

Hi! I’m Gabriel Machuret and welcome to my 2020 ASO course! 

Thanks for signing up and I am excited to be spending some time with you to talk about all things ASO.

This video is a quick introduction to the course. 

I have taught many different ASO courses in the last10 years (more or less), but this course is the latest one, with lots of fresh insights on how apps rank, how you can increase your organic traffic and more, all to make your app a success. 

We will cover a wide array of topics to give you full knowledge of everything app-related for both Apple and Google Play.  

We’ll be identifying the many factors that affect organic traffic and using tools that can help you rank higher for specific keywords. 

ASO is totally dynamic, it is continuously evolving, and so you must stay on top of all the trends to help you succeed. But at the same time, ASO’s basic mechanics remain constant, and this course will help you achieve that delicate balance between time tested techniques and newer practices. 

The course will have two types of videos – shorter ASO power lessons packed with tips and slightly longer tutorial type videos so you can see ASO in action. 

Let’s start the show!