Improving your ASO research – with your own Database

Building your own database of keywords is one of the best ways to literally improve your data and get a better approach to ASO.
our ASO keywords are the keywords and phrases in your app that make it possible for people to find your it via app store search engines. An app that is well optimized for the search “speaks the same language” as its potential visitor base with keywords for ASO that help connect searchers to your app. Keywords are one of the main elements of ASO basics.

We need to know how people are looking for your app, in order to make it a lot easier for them to find it — otherwise, they’ll land on one of the many other apps in the App Store search results. Implementing keyword ASO will help your app rank above your competitors.
This is why developing your own list of keywords is one of the first and most important steps in any ASO initiative. Keywords and ASO are directly connected when it comes to running a winning app search marketing campaign. Because keywords are foundational for all your other ASO efforts, it’s well worth the time and investment to ensure your ASO keywords are highly relevant to your audience and effectively organized for action.
So what to do with all your ASO keywords? Keep all the relevant keywords and delete those irrelevant keywords. Congratulations! You’ve just created a baby keyword database.
Remember, to keep them in the family. You may use a spreadsheet, categorize them, so it would be easier for you to use them for other related apps. You may divide your keywords into small, manageable groups of related keywords, so you’ll cut down on your workload (significantly). The number of categories will depend on the size and complexity of your offering. These categories will prove helpful in mapping out your keyword strategy and can also fall in line with your buyer personae and buyer’s journey stage segmentations.
OK, so you already have a pretty considerable keyword pool, organized for efficient implementation. Remember, just because your keywords are relevant, this doesn’t mean they’re strategically viable.
With this in mind, it is also essential that you filter out the impractical and illogical keywords. For ASO Strategies, a keyword with high difficulty score would be impractical. There are simply too many bigger players already entrenched around that phrase. We could never compete with the likes of that, please bear that in mind.
Also, you may want to stretch your pool of keywords include a bank of variations. You can use modifiers like “trending”, “top,” “new,” “next,” “best,” and so on. This is all depends on you. If you’re good with Excel, you’ll probably want to build a macro to help you with all of this.
I just hope that you don’t misunderstand me – a great keyword strategy is not a one-and-done ASO solution. ASO is an infinitely complex discipline. And without this type of keyword database, you’d be hard-pressed to get to anywhere. This is the starting point, and with it, the sky’s the limit. Good luck!

Ready to take your ASO the next level?

Get the #1 ASO Course in the Industry.

Learn a lot more!

Discover more App Store Optimization Topics


Keyword Research

The core of ASO... what is Keyword research and what do we need to think about , when we are doing it


Screenshot Optimization

How to increase conversions by working on our Screenshots, strategies, examples, case studies.


Icon Optimization

Do you love your icon? Great, but what about the public... and even more important how do you compete vs other apps?


Competition Analysis

How good is your ASO compared to others? can you outrank them? What are they ranking for?


Search Ads

Learn how to maximize your Search Ads strategy and improve ASO by mastering Apple Search Ads


Market Research

ASO not only give us an advantage to rank higher but also help us to understand the market and even come up with new app ideas.


Social Media

Learn how Social Media affects ASO and overall ranking in the App store


Black Hat ASO

ASO also have the dark side, in this section I discuss what Black HAT ASO is, and the type of naughty things others are doing.


ASO Tools

What is the best ASO tool out there? Let me review them for you and save you tons of $$$



Want to learn more about ASO? Subscribe to Gab Mini ASO Podcast.


Advanced ASO Strategies

Keyword Research for Big boys and Girls... things to keep in mind when we are tyring to take ASO to the next level.


Google Play

App Store Optimization for Google Play.... how to do it, what to keep in mind and how to achieve top results

Do you need help with ASO?

Today is your lucky day! Contact Gab and let's get your Organic Strategy 100% optimized