How to do ASO on a Budget?

ASO Podcast show 28

If you’re working with a tight budget, it’s still possible to achieve effective App Store Optimization (ASO). By focusing on a few key strategies, you can optimize your app’s visibility and increase downloads without breaking the bank. Here are some tips for doing ASO on a budget:

  1. Utilize ASO Tools While you may not have a lot of money to spend on ASO, investing in an affordable ASO tool can be a worthwhile investment. These tools can help you identify relevant keywords, analyze your competitors, and track your app’s performance over time. Some popular ASO tools that won’t break the bank include Mobile Action, Sensor Tower, and App Radar.
  2. Focus on a Micro-Niche Instead of trying to compete with the big players in your app category, become a micro-expert in a smaller niche. Concentrate on 4-5 highly relevant keywords that have good search volume and low competition. By targeting a smaller audience, you can increase your chances of ranking for those keywords and driving downloads.

For example, if you have a fitness app, instead of targeting broad keywords like “fitness” or “exercise,” focus on more specific keywords like “yoga for beginners” or “workout routines for home.”

  1. Identify Gaps in the Market Identifying gaps in the market can be a powerful way to boost your ASO results. Look for middling to bad apps that are ranking well in the app store, and check the keywords they are using. There’s a good chance that big players in your category aren’t targeting these keywords, which means you may be able to boost your ranking and increase downloads by incorporating these keywords into your metadata.

For example, if you have a travel app, you might find that a poorly optimized app is ranking for a specific destination that your app also covers. By optimizing your metadata to target that destination, you may be able to rank higher and drive more downloads.

  1. Master Icon and Screenshot Optimization Your app’s icon and screenshots are some of the most important visual elements of your ASO strategy. Make sure they are visually appealing and accurately represent the benefits and features of your app. Use tools like Canva or Adobe Spark to create high-quality graphics without breaking the bank.
  2. Improve Your Copy Copy is another important aspect of ASO that can help increase conversion rates. Make sure your app’s title, subtitle, and description are clear, concise, and compelling. Use your targeted keywords strategically, and highlight the unique features and benefits of your app.
  3. Invest Time in ASO Since you don’t have a lot of money to spend on ASO, you’ll need to invest more time. Make sure to spend those hours wisely by improving your DIY ASO skills. Learn about ASO best practices, analyze your competitors, and track your app’s performance over time. As you gain more data and expertise, you’ll be better equipped to make informed decisions about how to optimize your app for maximum results.

In conclusion, doing ASO on a budget is possible with the right strategies and tools. By focusing on a micro-niche, identifying gaps in the market, and optimizing your metadata, visuals, and copy, you can increase your app’s visibility and downloads without breaking the bank. Invest time in learning about ASO best practices and tracking your app’s performance, and you’ll be well on your way to achieving your ASO goals.