ASO Tools – Mobile Action (Review)

Mobile Action is a popular App Store Optimization (ASO) tool that offers a wide range of features to help app developers and marketers optimize their app store listings, track performance, and monitor the competition. In this in-depth analysis, we will explore the pros and cons of Mobile Action, providing expert insight into the tool’s capabilities and limitations.


  1. Comprehensive keyword research: Mobile Action offers extensive keyword research capabilities, allowing users to discover relevant keywords, track their performance, and gain insight into search volumes and competition. The tool also provides keyword suggestions and auto-suggests long-tail keywords, making it easier to find untapped opportunities.
  2. Competitor analysis: Mobile Action allows users to track and monitor their competitors, offering insights into their ASO strategies, keywords, and rankings. Users can also analyze competitors’ app store listings and graphics, enabling them to identify best practices and areas for improvement.
  3. App store intelligence: With its App Intelligence feature, Mobile Action provides valuable information about app store trends, category rankings, and download estimates. This data can help users understand market dynamics and make informed decisions about their app marketing strategy.
  4. Localization support: Mobile Action supports localization, allowing users to optimize their app store listings for different languages and regions. This can help improve visibility and downloads from a global audience.
  5. User-friendly interface: Mobile Action’s intuitive interface makes it easy for users to navigate and access its various features. The tool also offers customizable dashboards, enabling users to focus on the metrics that matter most to them.


  1. Pricing: Mobile Action’s pricing plans can be on the higher side, especially for small app developers or startups with limited budgets. Some users may find it difficult to justify the cost, particularly if they only require a subset of the tool’s features.
  2. Limited integration options: Mobile Action currently does not offer extensive integration options with third-party tools or platforms. Users who rely on multiple tools for their app marketing efforts may find it challenging to consolidate data and insights from various sources.
  3. Data accuracy: While Mobile Action provides valuable data and insights, there have been concerns about the accuracy of some estimates, such as download figures and keyword search volumes. It is essential for users to validate these estimates with other sources when making strategic decisions.
  4. Learning curve: Although Mobile Action’s interface is user-friendly, the tool offers a wide range of features and capabilities that can be overwhelming for new users. It may take some time to fully understand and leverage all of the tool’s functionalities.

Real case Scenarios how to use Mobile Action features:

  1. Keyword Research: Example: A fitness app company can use Mobile Action’s keyword research feature to identify relevant and high-volume keywords, such as “workout app,” “exercise tracker,” or “home fitness.” By incorporating these keywords into their app store listing’s title, subtitle, and description, the company can improve its app’s visibility in search results, leading to more organic downloads.
  2. Competitor Analysis: Example: A language learning app company can use Mobile Action’s competitor analysis feature to monitor the ASO strategies of its top competitors, such as Duolingo or Babbel. By examining their competitors’ keyword usage, app store listing content, and graphics, the company can identify best practices and areas for improvement to refine its own ASO strategy.
  3. App Store Intelligence: Example: A mobile gaming app company can use Mobile Action’s app store intelligence feature to track category rankings and download estimates for popular games within its genre. By understanding market trends and identifying high-performing games, the company can make informed decisions about its app’s development, marketing strategy, and monetization models.
  4. Localization Support: Example: A travel app company that wants to expand its user base globally can use Mobile Action’s localization support feature to optimize its app store listings for different languages and regions. For example, the company can create localized app store listings for Spanish, French, and German-speaking markets, allowing them to better reach potential users in those regions and increase downloads.
  5. Customizable Dashboards: Example: A finance app company can use Mobile Action’s customizable dashboards to focus on the metrics most important to its growth strategy, such as keyword rankings, conversion rates, and competitor data. By tailoring the dashboard to display only the most relevant information, the company can more effectively monitor its app’s performance and make data-driven decisions to optimize its ASO efforts.

Objective Analysis:

Mobile Action is a powerful ASO tool that offers a comprehensive suite of features to help app developers and marketers optimize their app store presence, track performance, and stay ahead of the competition. With its extensive keyword research, competitor analysis, app store intelligence, and localization support, Mobile Action can be an invaluable asset for app marketers looking to improve their organic visibility and downloads.

However, the tool’s pricing and limited integration options may be a barrier for smaller app developers or startups with limited budgets. Additionally, users should be cautious about relying solely on Mobile Action’s data for making strategic decisions, as the accuracy of some estimates has been questioned.

Overall, Mobile Action is a robust ASO tool that can provide significant value to app marketers, but it is essential to weigh the pros and cons before investing in the platform. Potential users should carefully consider their specific needs, budget, and goals before deciding if Mobile Action is the right ASO tool for them.

How does Mobile Action compared to other ASO Tools?

  1. Mobile Action vs. Sensor Tower
  • Mobile Action wins:
    • More affordable pricing plans for small and medium-sized businesses.
    • User-friendly interface and customizable dashboards for easier data analysis.
  • Mobile Action lags behind:
    • Sensor Tower provides more in-depth data on app usage and user demographics.
    • Sensor Tower’s Review Analysis tool offers better sentiment analysis and categorization of user reviews.
  1. Mobile Action vs. App Annie
  • Mobile Action wins:
    • Competitive pricing with a variety of plan options.
    • Offers localization support for optimizing app store listings in multiple languages.
  • Mobile Action lags behind:
    • App Annie provides a broader range of data, including app usage, advertising, and monetization analytics.
    • App Annie’s extensive historical data allows for better trend analysis and market insights.
  1. Mobile Action vs. ASOdesk
  • Mobile Action wins:
    • Offers a more comprehensive feature set, including competitor analysis and customizable dashboards.
    • Provides better visualization of data, making it easier to interpret and analyze.
  • Mobile Action lags behind:
    • ASOdesk’s Organic Report feature offers more precise data on organic search traffic and keyword rankings.
    • ASOdesk may be more affordable for smaller companies with limited budgets.
  1. Mobile Action vs. AppTweak
  • Mobile Action wins:
    • Offers a user-friendly interface, making it easy for users to navigate and analyze data.
    • Provides localization support for optimizing app store listings across different regions.
  • Mobile Action lags behind:
    • AppTweak’s Live Search feature allows for real-time search result tracking, giving more accurate keyword performance insights.
    • AppTweak offers a more extensive range of integrations with other marketing and analytics platforms.
  1. Mobile Action vs. TheTool
  • Mobile Action wins:
    • Offers a wider range of features, including competitor analysis, app store intelligence, and customizable dashboards.
    • Provides more in-depth keyword research and tracking capabilities.
  • Mobile Action lags behind:
    • TheTool’s ASO Score feature gives a more straightforward assessment of an app’s ASO performance.
    • TheTool offers a more affordable entry-level pricing plan, making it more accessible to smaller businesses.