Podcast #25
App Store Optimization (ASO) is a critical component of app marketing, but it’s not enough to simply focus on keyword research and metadata optimization. One common mistake that app developers and owners make is not doing proper post and pre ASO analysis. Here’s why it’s important to analyze your app’s performance before and after ASO, and how to avoid this mistake:
Symptom #1: Not Analyzing Post-ASO Results Thoroughly After you’ve completed your ASO efforts and uploaded your changes to the app store, it’s important to study the results thoroughly. Don’t just take a quick glance and immediately react. Instead, analyze the data carefully to see how your app is performing and what changes you can make to improve your results. This includes tracking your app’s ranking, conversion rate, and other key metrics over time.
Symptom #2: Not Spending Enough Time on Post-ASO Analysis Just as it’s important to spend time on pre-ASO analysis, it’s also important to spend time on post-ASO analysis. Review the new data carefully and consider how it might impact your next steps. Spend time studying your results to gain insights and make informed decisions about your ASO strategy going forward.
Symptom #3: Focusing Too Much on Keyword Research and ASO While keyword research and ASO are important, they’re not the only factors that impact your app’s performance in the app store. A proper analysis of your ranking pre-ASO will help you with your post-ASO efforts. You need to check if you are ranking for all the keywords on your list, as well as words you might have already removed. You should also be on the lookout for words you did not even know you were ranking in. Include a wide range of keywords to track to cover all your bases. All this data can help you formulate effective ASO/keyword strategies if needed.
Symptom #4: Hurriedly Implementing Next Steps Don’t rush to implement changes without thoroughly analyzing the post-ASO results first. Spend time reviewing the data and identifying patterns and trends. This will help you make informed decisions about what changes to make and how to improve your app’s performance in the app store.
In conclusion, proper post and pre ASO analysis is essential for optimizing your app’s visibility and increasing downloads in the app store. By avoiding the mistake of not analyzing your app’s performance before and after ASO, you can gain valuable insights and make informed decisions about your ASO strategy going forward. Remember to track a wide range of keywords and metrics, and take the time to thoroughly review and analyze your app’s post-ASO results to see the real power of ASO in action.