ASO Show #24
App Store Optimization (ASO) is crucial for the success of any mobile app, and one of the most common ASO mistakes is not optimizing the app icon. An app icon is the first point of contact for potential users, and its sole purpose is to entice people to click on it and download your app. Here’s why it’s important to optimize your app icon and how to avoid this mistake:
Sign #1: Not Focusing on Conversion Many developers make the mistake of designing an icon that caters to the taste of their corporate decision-makers, rather than optimizing it for conversion. The icon must entice people to press your app and be better than the competition. To find the perfect design, your icon designer must think about how people are clicking apps. The icon should be optimized for conversion – and not just branding or how it will look good on merchandise like t-shirts and coffee mugs.
Sign #2: Not Thinking About the User When designing your icon, think of the user, not just your CEOs, managers, or investors. They might love your current design, but it might not be to the user’s liking. The app icon must attract the attention of App Store users and represent the purpose of your app in a creative way. It should be memorable, relatable, and stand out from all the other icons in the app store.
Sign #3: Not Testing and Analyzing Your Icon To ensure that your app icon is effective, you must test and analyze its performance. This includes A/B testing different icon designs and analyzing the click-through rate (CTR) and conversion rate (CVR) of each design. By doing so, you can determine which design is the most effective and optimize your icon for the best possible results.
In conclusion, optimizing your app icon is a crucial aspect of ASO that should not be overlooked. Your app’s icon must attract the attention of App Store users, represent the purpose of your app in a creative way, and be optimized for conversion. By focusing on the user, testing and analyzing your icon, and avoiding the common mistake of not optimizing your app icon, you can improve your app’s visibility in the app store and drive downloads and user engagement.