ASO show #23
Many app companies are scared of doing ASO and making ASO errors. This fear usually affects two groups of people: those with previous negative SEO experience and those who are clueless about ASO. As an ASO expert, I’m here to tell you that there’s no need to be scared of ASO and making ASO errors. Here’s why:
Mistake #1: Fear of Negative SEO Experience If an app company received a penalty from Google in the past, it is understandable for them to worry about ASO. There is fear that the same thing will happen to the app for any changes made. However, in reality, after any change you make ASO wise, it is very easy to revert back to how it was before if you change your mind. ASO is not a one-time, big-time change. It is a series of small incremental changes, and between each change, you need to analyze why it did and did not work.
Mistake #2: Fear of Making Changes For app companies that are clueless about ASO, they might also worry about making changes. Remember, ASO is not a one-time, big-time change. It is a series of small incremental changes, and between each change, you need to analyze why it did and did not work. You can list down all your different ASO strategies and schedule their implementation whenever your app has an update. I recommend updating your app every two weeks to allow you to observe if your ASO techniques are working or not.
Take note that too many changes might have negative effects on your app as well. Changing the name, title, subtitles can confuse your users. You can always change the metadata, optimize your screenshots, and improve descriptions. So don’t fear making any ASO changes. There is no need to stress yourself out.
In conclusion, ASO is a series of small incremental changes, and between each change, you need to analyze why it did and did not work. There’s no need to be scared of ASO and making ASO errors. By understanding the fear of negative SEO experience, fear of making changes, and avoiding the common ASO mistakes, you can improve your app’s visibility in the app store and drive downloads and user engagement.