Keyword Research can get difficult because we can’t be sure if a keyword will have any commercial value in the app store or not.
ASO Tools will show a keyword’s search score but won’t say if anyone will download the app based on that keyword. You’ll feel totally lost, wondering if you should choose one keyword over another.
To potentially answer that question, there is a really cool feature that some ASO tools have, particularly Mobile Action, that can give you a clue if you are going in the right direction.
When tracking your keywords using Mobile Action, you’ll be given a keyword’s search score, current ranking and other metrics.
However, you can also see if there are ADS for that particular keyword.
That’s kind of a big deal – it basically says that there is commercial intent for that keyword and that other companies are actively bidding for it. And why? Well, the answer is if another app company is repeatedly bidding for a certain keyword, they are most likely getting conversions from that keyword.
This keyword might then be considered a good investment from both an ASO and SEO viewpoint.
This Mobile Action feature can help you determine if you are willing to go head-on with the competition, if a keyword makes sense, and if other companies are bidding for it.
That’s a green light to use that keyword.