AppStoreRankings (and the smart cookies behind it)

This is the transcription of my interview Alex from Appstorerankings – you can listen to the podcast here. 

Gabriel:           Hey guys.  Welcome to another show of the ASO Podcast.  This is Gabriel from ASO and today I have a great guest for this show.  I have Alex.  Alex is from and it is a pretty cool ASO tool that I had the pleasure to review a few months ago.  There have been a lot of changes since then.  I’ve been talking a lot of about ASO tools and I thought it was more than fair to invite him to the show and have a look at their perspective in what’s going on with their tool, how you can actually start using different features like optimize key words, competition analysis, keyword research, responding on your competitors and trying to analyze how to increase your keyword rankings.  It’s going to be a very, very interesting review.

                        Now, on the other side, like the new section, new section in the app store world, one of the interesting things that I have seen is that Google now is allowing you to literally find apps from Google directly.  Now, initially I only thought it was going to happen with a Google play, obviously because Google owns Google Play and so I thought hey, if we are going to offer this search, it’s just going to be for Androids and you can actually find the Google play apps easier.  But now, they are also indexing all the apps from iTunes.  It is going to be very interesting because now you can actually find iTunes apps faster and it’s very clever.  They are actually taking advantage of the description of the apps and the titles and they are even counting themes that for Apple don’t matter, like the description.  So, it’s going to be interesting because now developers that were thinking, okay description doesn’t really matter and we are not going to optimize it, we will need to stop a second and analyze and wait.  We can start getting some very good traffic from Google directly and it will start optimizing our descriptions in the normal SEO way.  So, it brings to show that people are really, really tired of the difficulty of finding apps in the conventional way and Google knows that Apple is not doing such an awesome job and they are trying to implement more and more and more ways for people to find apps.  I predict that Apple will have to make a change eventually.  This is a wakeup call for developers.  If you haven’t optimized your description in the app store even if Apple doesn’t count it as a description from an ASO point of view, start thinking that Google will actually give some love to that description.  This is the news/tip of the day.  So, hey, that’s it, let’s get started with the interview with the amazing Alex from


Gabriel:           Hey guys.  I’m here right now all the way from New York.  I have Alex and Alex is from  Alex [inaudible 0:03:50], I pretty sure that I pronounced the last name wrong but I’ve been practicing a little bit.  Alex has been kind enough to have some time with us to talk about mainly app store rankings and there is a pretty awesome ASO tool.  I mentioned that app store ranking, as I mentioned, they are on our Facebook group and if this was a formula one team this would be the next big Red Bull because the amount of energy that they are pulling on this tool is making them very, very interesting and a force to be reckoned with.  Alex, welcome to the show.

Alex:                Thanks.  Thanks for having me Gabriel.

Gabriel:           Well, we are pretty excited to have you.  App store rankings, I found you guys a few months ago and you quickly told me that you were working on more features and I’m going to be completely honest, I didn’t believe that I was going to see the features happening.  But, every time I join I go back and see more stuff going on.  To start, can you tell us a little bit about who you are and what the heck is

Alex:                So it’s me and my other half who is my co-founder Oliver Yeah.  We are both app developers and developers and so-on and so-forth.  We actually came up with the idea for app store rankings randomly.  We rock climb together and that’s how we met.  Oliver had an app and I had an app we were talking about how we could we get more downloads from them.  I came from a pretty strong SEO background but I never really considered app store ranking up until that point.  I was like, let’s start tracking keywords.  There must be some tools like SEO Maza out there for app stores and blah, blah, blah.  We stated looking and could not really find anything right away; nothing that would satisfy our needs.  So, we started actually building some simple, simple tools. We figured out some cool stuff about how the algorithms work themselves and what kind of special rules there were as far as what can show up for searches and we figured, let’s put the knowledge we earned and actually build a product out of this that helps developers really figure out their app store optimization.

Gabriel:           I love it.  One of the things, I think I wrote about you guys a few months ago and one of the things that I highlighted is how easy it is to use this tool.  I mean, I’m not trying to get your compliment advice, it is actually very easy to use and we note from things like SEO tools that sometimes the learning curve is extremely difficulty with some SEO tools but this one is very, very easy to work.  So what has been the feedback from developers using the tools so far?

Alex:                Well, I’m actually the one responsible for the UI design and the UX and all that.  I always consider what we are adding and what’s the easiest thing to make it work.  I’ve always had a pretty good success making good interfaces other places so yeah, ease of use is really important because you don’t have time to spend hours looking through complicated checkmarks and menus and draw boxes which are what other tools might be; whether it’s in the [inaudible 0:07:01] or so on or so-forth.  No, you really want to get your data and have actionable data and do things with it.  As far as feedback from other developers, the majority of the people love it.  You say the same thing.  You say, of course there’s always room for improvement but we’re really focused on making sure that you come on this site and within two to three minutes from registering you already learned something.  You can see that your keywords can be improved and here are some ideas.  Here’s what some of my competitors are using and you can see the potential benefit right away.  Of course, there is a lot of depth to it.  There are some options here and there hidden that can give you a lot of customization but we want to make sure that it’s easy to pick up.

Gabriel:           It’s amazing and a valid point.  One of the things that you just mentioned is how many people get a tool like this and realize that their keywords can be improved.  I do ASO professionally and help companies to optimize their apps.  The form that I send that I send to these companies when they hire me, one of the questions is, how do you select your keywords.  I put a field, we guess them and 95% of them will click we guessed the keywords.

Alex:                Yep.

Gabriel:           It’s very interesting when you start going and see the keywords that people are working on.  Tell us a little bit about the whole idea behind the keyword and spy sections that you have on these.  It’s actually one of the things that I like most of the tools, is how you can very quickly see keywords of all the apps and how you came up with the idea of the keyword spy.  Did you steal them from the ASO world a little bit?

Alex:                Kinda never.  I want to throw a little anecdote out there.  We have a lot of data internally by keywords and sometimes it’s even hard to present all of that.  But, for example, here is something … 27,000 apps for the iPhone using keyword fun alone.  People just put it in there.  You figure 26,500 of those guys at least aren’t getting any benefit at all from it.

Gabriel:           I love it.

Alex:                This is not going to show for any kind of search.  Yeah, guessed it.  I love that you have that little checkmark.

Gabriel:           Yeah.  I’m going to ride that for sure.

Alex:                As far as the keyword spy, we started compiling all the data and had the corporate data for the English language that we are basing it all.  We just really wanted to figure out how to track your competitors and that’s what it came out of.  We started building tools to compare what categories you were in and so-on and so-forth to really give you relevant competitors and we figured that we would look at the keywords.  At first we didn’t think that we could actually give you all the keywords. There are a lot of difficulties as far as the spelling correction and all the stuff that Apple does.  They even sometimes for some apps translate some of your keywords in to Spanish in the U.S. app store so it can get really, really complicated.  We did a couple of iterations on it and with every pass we are getting better and better results and eventually you know we would come up and be ready to release this tool to the public.  What’s funny is actually when we released it; there was a bug or some sort of weird Easter egg in the system.  I wrote a blog about it, how some explicit words would show up for search results.  That was kind of crazy because you searched for incest and a Disney app would show up, right?  That’s a little ridiculous and so actually we had a contact of ours that Forbes write about and as soon as she wrote about it and contacted Apple P.R, apparently took care of it in one day.  That’s kind of funny that …

Gabriel:           That’s a fantastic P.R.  I love it.  So, a lot of the controversy with these ASO tools is mainly that, I mean obviously, the information is not valid from Apple regarding volume.  So, a few developers in small Facebook communities are linked and complaining about, how are you detecting difficulty in your own algorithm?  Tell us a little bit about, can you got in depth a little bit more about that difficulty levels that you have?  I love the deal of the spelling correction that becomes more difficulty.  What else increases difficulty?

Alex:                You’re right.  Apple doesn’t give you data about searches; how advertising providers like Google with their tool and being and so-on and so-forth would, but you can kind of try and figure out the traffic.  You can look at audio complete. You can start looking at comparing how frequent that word is used across the English language and what kind of apps exist with that and how many apps use it and so-on and so-on and so-forth but that is a pretty complicated algorithm that uses all of those things to figure out the traffic.  We don’t try to make the data fit the model but the model fit the data the other way.  As far as difficulty, we have a very good understanding, not a perfect one, but a good understanding about what kind of factors it’s going to take to make your app rank.  So, you know, you are so much more likely to rank for a keyword if you have a 100,000 reviews and it has more downloads than if you have one review.  You are more likely to rank if that keyword is in your title and so-on and so-forth, or if your app has been actively downloaded recently.  When we give a [inaudible 0:13:12] score we look at all these things and try to come up with the kind of power ranking of the apps and then we condense all that down to one single number.  Of course, it’s pretty good and you also want to kind of consider how powerful your app is as well.  So, that’s why I see ASO as a process and not a one-time thing.  As your app gets bigger, the keywords that you used to be targeting might not be the perfect ones anymore and you could maybe even go for bigger fish now.  But, it’s kind of a process where you target the keywords that you could rank for now, get more downloads and then target slightly better keywords and so-on and so-forth.


Gabriel:           Yeah, I mean I love what you’re saying about that.  ASO is not just a thing that we do one time and then stop, especially with the whole idea that keywords, I mean, some brand new keywords exist all of the time.  For example, if you are doing St. Patrick’s Day or seasons or Christmas, obviously keywords are going to be different and therefore updating your app is going to be relevant.  I was actually playing yesterday on your website and I had a customer and I was like, I’m going to use with this new customer.  I love the intelligent suggesting tool.  The intelligent suggestion, I think that it’s fantastic for any app developer who gets a little bit lost regarding keyword research because as you well know, keyword research can be a bit daunting, especially when you don’t know where to start.   Tell us a little bit about intelligence suggestions in app store ranking.

Alex:                Well, we worked a lot and had some customers that would email us and they would be like, oh, what are some good keywords.  Oliver and I would go and do our thing and go through some sort of process and try to look at their app and try to figure out the keywords.  So, that was like really time consuming and we weren’t really trying to do consulting for that, but we did give them keywords anyways because we just love our customers but we tried to figure out, how can we really look at the English language and look at synonyms and look at what other apps are using and look at things like that.  Look at how frequently these words appear in pairs across like a huge multi-gigabyte data set of texts from comma colon and things like that.  We started trying to come up with a tool that if she gave the keyword wine, it would give you beer and vodka and so-on and so-forth.  We went through a bunch of interactions but eventually we came with something where if you feed it some pretty good keywords; if you feed it relevant keywords, it’s going to give you back related words.  Of course, the thing about it, if you don’t have any keywords at all.  I mean keywords are like fun and kids and play, it’s going to be kind of tough to really figure out what the exact theme that your app is about and give you …

Gabriel:           Yeah … too generic.

Alex:                Yeah.  If it’s too generic, you’re going to have to work a little harder.  But as long as you can have like maybe six or seven keywords that are very targeted about what you’re doing, the kind of results that it will give you back is sometimes pretty amazing and baffling.  That’s the really cool thing, where you can kind of seed it with some keywords that you’re using and right away you see all the other possible relevant keywords.  You can see what kind of traffic it can potentially get and how many other apps you are using and how difficult that would be.  It’s a really great way to jump start how you’re going to do keyword research.  It definitely saves a lot of time.  It just gives you sometimes some of the best stuff … some of the stuff, you can’t even … you know, we did tests where a person, me using it, versus Oliver coming up with them from his head, using the intelligent suggestion tool, I was able to come up with a way bigger list of more relevant keywords in a short time than you could do without using a tool like this.

Gabriel:           It’s remarkable because once you find the keywords that I was doing yesterday on a competition analysis, that I think it was something that more app developers need to do competition analysis and see who is ranking first, second and third. Obviously money down is based on the sheer amount of reviews and downloads, but it is interesting when you look at the top five apps and then you start looking at the keywords.  Then, you copy that keyword and take them to analyze the keyword and realize that many of these top apps are actually targeting keywords that have no traffic.  I mean, the perfect example is the word fun.  So, it makes you wonder, okay, if they were in fourth position and they were to just change a few keywords, I mean, that will be able to help them.  They are literally wasting one keyword.

Alex:                Yeah.  I feel that app store optimization can always take you to the next level but it would be hard to go from getting one download a day or a couple of downloads a day to getting millions of downloads a day.  That’s not really a step that you can take right away.  It’s too big of a step.  For apps that are already really popular, optimizing your keywords and making them a little more efficient, that’s where you really want to help and that’s where they really want to talk to somebody who understands exactly what’s going on and target those keywords with a lot of traffic.  You’re totally right.  It can mean for a big app company can mean like 20-50% more downloads.  As far as what that makes for the revenue for a big app is tremendous and we love to see improvements like this in our customers as well.

Gabriel:           Yes.  Absolutely.  Especially if you realize, I mean let’s say you have an app that is in position seven and it’s obviously not appearing on the first page when you look on your iPad.  I mean, literally changing one keyword or optimizing a little bit could bring that app to first page and the amount of downloads that you get from first page to second page is going to be completely dramatically different.  So, yes, it’s interesting how many of these apps are losing just by not looking at things.  It seems that are expecting that a silver bullet is going to get them to first position but if they would just do their homework they will be able to find how productive and amazing this is.  Let’s talk a little bit about how you see the app store optimization?  Heading in to 2013, we all know that Apple is a bit of a mess.  The perfect example is you even just told about the issues with search that you can put obscene words and find kids games.  I mean, obviously, they need to do a lot of work on the search arena.  How do you see them tackling that?  Google Play is doing a better, better job every single day.  Where do you see this heading?

Alex:                You are right that Apple can step up their game a little bit.  They have been doing algorithm changes and we’ve been noticing this internally, usually by the 15th or 20th of each month, they roll out some change we see a lot of movement and traffic between apps going up and down on their rankings.  So, they are definitely working with the acquisition of the job team and those guys have probably been doing some work as far as optimizing the search.  Apple is always going to want to make good apps discovered while they are within the app store.  Hopefully we see … obviously this is a dream but if we could see some more cooperation with them as far as with data goes, what kind of data that goes in, that would be great. But the way I see SEO progressing in 2013 it’s going to be more data driven and it’s going to be a little bit more kind of a real time so when algorithm change happens or if an app gets featured; developers are going to want to respond more quickly to this kind of demand.  If they all of a sudden shoot up in rankings, we’ve heard stories of developers getting on the featured page with Apple; not the big ones where they ask you for screening tests, but the other kind and they wouldn’t find out about that until a week after and all of a sudden they come back and they’re support servers are hammered or maybe they had some sort of service running that just crashed because of the extra demand.  Some kind of real time feedback about rankings is definitely something that app developers are going to want to have.  We’re also going to see a lot more companies with apps get in and really try to get that mobile presence.  ASO, compared to the other traditional ways of marketing, which you might be buying downloads which is really, really expensive, or spending advertising might be expensive per user conversion; smart app developers are going to start figuring out even more that ASO is a lot more effective way of getting customers and installs for any of those features.  I definitely see a huge spike in growth.

Gabriel:           Yeah.  Absolutely.  I think that it’s actually very difficult for the small app developer to try and buy, I mean downloads.  It’s also a bulimic topic to see if you gain loyal coming users on that way.  The great thing that I see here, with something like your tool is that if you take action, you can actually see the resource of your actions.  You are empowering the developer to be able to manage their own marketing and we know from the SEO world that there’s nothing more exciting than when you see your ranking increasing, thanks to something that you actually did yourself.

Alex:                For sure.

Gabriel:           So, quick point.  What are the typical mistakes that you see app developers doing because you must be getting people that have absolutely no idea about app store optimization; they just have a brand new app and they went to the app store.  If you could give them the top three amazing leader tips that are going to put them to start their ASO process properly, I mean, what would that be?  Where do they have to start and what would be the first steps for them to take?

Alex:                Alright, I can probably narrow it down to two tips and one general tip.  So, the two specific tips, right, you get your app name and you get your 100 characters in the aisle of app store and make sure that you use that full space that’s potential.  Do not only enter two keywords and think that’s going to take you all the way.  Completely fill it out.  The number two tip is, if you do actually target keywords make sure … you know … they have traffic and you can rank for them.  So, start out with keywords that don’t have crazy amount of traffic.  Don’t try to be number one for the keyword game all of a sudden.  But, pick some other smaller keywords with as little competition and as little app using it as possible and target that keyword, track your rankings and go to the next step.  The general tip, number three is obviously start reading blogs and start understanding.  We’ve got a blog.  You’ve got a blog.  These other resources are out there everywhere where you can learn a lot more but with those two tips, you’ll obviously prevent 90% of the silly mistakes that people can make.  I actually wrote an article about a couple of months back about the seven most common mistakes that app developers can me and it goes a little bit more in depth with that and maybe you can toss a link to that.

Gabriel:           [inaudible 0:25:20].

Alex:                Yeah.  But, you know, don’t waste space and target things you can compete for and actually learn from people that have a lot more experience.

Gabriel:           Yes.  It’s interesting that you mention that.  The whole idea of targeting, small keywords to start with, it seems to me that they are all going for the mega keyword like the game … putting your keyword and put the keyword game.

Alex:                … or free or app.

Gabriel:           … or free or HD is another one.  So, it’s interesting here, the whole idea of the app developers that are taking advantage of the long-tail.  They are hunting for the little keyword that gets a certain amount of searches, nobody knows about it and they are happy going [inaudible 0:26:09].  I guess the only way to find long keywords with traffic is with tools like yours.

Alex:                For sure.  For sure.  Just like you were saying in the [inaudible 0:26:21] world, unless you have a huge marketing spending, you could throw 200,000 dollars and get blogs to cover you and get people to review your app download and get on top of tech crunch.  You’re not really going to shoot up; maybe if you’re cross promoting from another huge app, but otherwise you’re not going to have your app unless you open the rankings for those big, big keywords.  But, we have seen with some of our customers who don’t want to tell anybody else that they are using the app; you know, sorry I can’t do a testimonial because I don’t want one of my competitors to find out.

Gabriel:           Exactly.  Yeah.

Alex:                Some of them have talked to us and they said, you know, we switched up our keyword and we started targeting this keyword has only 200 apps competing for it and our traffic numbers just went crazy.  They are number one with that keyword and it’s very relevant.  They are just seeing an incredible amount of gain and traction of downloads that they are getting.  It’s really cool and it’s definitely a game of picking your battles and just fighting for the strongest keywords that you can right now.  Actually, we have been working on a visualization feature recently and I can tell you the correlation about the number of keywords you are using and the total number of downloads your app on average is going to have.  This is based on about 40 to 50 thousand apps that have over 10 rating and have been released in the last four years.  So, if you’ve got between one and four keywords, on average you will have about 18,000 downloads.  If you jump down to about 10 keywords on average, you’re going to jump down to 82,000 downloads.


Gabriel:           That is amazing really.

Alex:                Apps with about 20 keywords or 19 keywords on average have 151,000 downloads.  It’s really cool to see the data like this.  I can actually throw you a link that we should be going public with either today or tomorrow, so hopefully we can get this tool kind of visible for everybody that listens to this podcast. I will let you take a sneak peak Gabriel.  The correlation between these, the number of keywords that you have and your average number of user downs is just astounding.

Gabriel:           It’s amazing because I mean, many times I will look at a page or analysis for some apps and sometimes you will find apps that have one keyword.  I’m not lying to you that there are apps out there that have one keyword.

Alex:                Yep.

Gabriel:           It’s actually funny because they put all this hard work.  I mean, I know how difficult it is.  I’m not a developer myself but I have hired developers and I know how much work they put and it’s stressful and the whole thing in icons and things. Literally, the moment of submitting your app, it takes 10 minutes is like they are in the biggest rush ever.  They go with the keyword game and that’s it.  They never go back again.  It is mind blowing.  But, there you go.  That’s what happens when you don’t know what’s going on and you don’t put in the hard work.

Alex:                Definitely.  Definitely.  You know, they think of other kinds of marketing and they work on getting reviews but definitely look at the number one source of traffic installs which is within the app store itself.  Look at people searching for apps and target those customers that are going to organically and naturally find your apps.  They are going to be your earliest conversions and they are going to be your most loyal kind of users because they are going to actually go and seek that kind of app that you are making already.  People are searching for so many things.  There are so many iOS users; people with iPhones and iPads that are constantly trying to find new and interesting apps.  Go target those people by having your keyword tracked.

Gabriel:           Finally, you mentioned before, talking about how difficult it is to get testimonials.  I recently wrote an article for the fourth edition of Make-App magazine and I was speaking to Andrew Warner, he’s from [inaudible 0:30:28] about doing a potential course about app store optimization.  He wanted me to start the whole course with a case study.  I contacted some of my clients and I was like I am doing a case study and I want to show before the optimization and after the optimization and none of them raised their hand.  The reason was very clear.  Obviously, people that are doing app store optimization properly are getting the results and they are not going to forums or Facebook groups to talk about this.  It’s a little bit like making money online.  If you’re making money online, keep it quiet and keep doing what you’re doing.  It’s very clear that people that are achieving the results in their rankings are keeping quite because they are happy that other people are not doing that.

Alex:                Andrew Warner is a great guy.  I love [inaudible 0:31:14] and watching some of those interviews.  But, you know, with the tool like keyword spy, even though you’re competitors may be keeping quiet, you can still spy on your exact ASO marketing strategy and keep up to date with that.  We are hoping that we can bring a bit of transparency to the servers and developers; Indie developers to really serious developers to big companies and really gain this insight in to their competitors as well.

Gabriel:           Yeah.  Cool.  Just before we finish, let’s have a quick talk about what we talked about before the interview.  You are mentioning a little about the whole thing of translations and localization.  I am very interested in that topic and I know that –you speak Russian and I’m a native Spanish speaker.  It’s very interesting that big companies are doing localization but it seems to localization only if they are doing with the plain translation and there is no optimization in the localization, literally there is any ASO on localization.  What is your experience with data as you are already working with Russia?  Am I right?

Alex:                Yeah.  We actually got Russian rolled out so the keyword spy feature lets you look up your competitors keywords.  We’ve got an English data which is pretty robust and we can tell you all of the English keywords that they are using but recently if you switch the country to Russian we can give you all the Russian ones as well.  It takes quite a bit of human oversight to just make sure that the output that is coming out is completely sane.  So, that’s why we can’t do it for every language right away but we are definitely working on other languages with a needed speaker.  Big companies might, sometimes even through a keyword in a translator or ask somebody that might speak that language in a different office.  They may have a regional pair’s office or an office in Madrid or something like that.  They’ll ask them, oh, what’s this and they’ll just type it in but the kind of language people actually use might be different and the kind of competition that they might have is different as well.  It’s really important to do the process right each time for every language that you’re targeting.  What we’ve been working on is we already got support for tracking your rankings for every language and almost every app; we’ve got 27 of them down.  But, what we hope to push out pretty soon is the full keywords for every other language. This is kind of cool.  What we’ve noticed from looking at the data internally is that English; U.S., U.K. Australia and so on and so forth, English speaking apps are the most competitive ones, right?  There are so many apps with group-like keywords but once you start looking at the other languages there is a lot less apps actually doing the full ASO.  They are so smart that are making a killing.  But, the other guys aren’t actually putting the right keyword.  I think this is a great area where apps could really improve.  If they can figure out the keywords in different languages and actually localize properly, they can get so many more downloads because the competition is just so much lower.  There’s just one-tenth, one-hundredth sometimes, of developers actually putting the right kind of keywords.  You could never rank for some sort of keyword in the U.S. app store, you definitely have a way better chance to target an international audience and actually get their traffic and get the users figured out and seeing their app in front of them every time they search.

Gabriel:           Talking about the golden long tail.  The long-tail in another language that no one is targeting and no one even knows that people are looking for.  That’s where you do your happy dance and when you are in first position for an app in a different language and no one even knows that you are getting all of the downloads.  Awesome.

                        So, give us a quick preview of what are you guys working for this year and what we can expect and how people can actually find you.

Alex:                Well, we’ve got a couple of things.  I already talked about complete support for different languages for keyword spy.  We are always doing performance and improvements and things like that.  Another tool that we’ve been working on is more robust competitor tracking.  We won’t be able to tell you, we can already tell you when the update and we could show that to you on the graft and you could see the update and then all of a sudden they jumped up in rankings, but we will also be able to tell you that they updated and they changed their price or they changed their keywords or they removed the keywords and changed their app title, so we can really let you spy on your competitors app store optimization strategy and more detail.  We’ve got visualization for all the apps out there that I talked to you a little bit about and the correlation between the number of keywords and the number of downloads that they get.  That’s something we’ve been working on for a while now.  It’s pretty cool.  I’m totally sure that you’ll like this Gabriel.  We’ve been playing around with it for quite some time.  The kind of results and understanding of the whole app existing you get out of it is really, really awesome.  Actually, we’ve been working on Android support in the background.  Hopefully we can get that out to people out there as well.  We are just kind of go and make things work as fast as possible and as well as possible and just working nonstop to improve things and companies.

Gabriel:           You’re doing an awesome job.  Let me be honest and interrupt you there.  You are doing an awesome job.  The amount of changes that you guys implement since my first video, I mean, I’m going to have to do another video now because it’s getting better and better every week.  Kudos to you guys because I know that you are working your butt off so well done.

Alex:                It’s kind of funny that you mentioned it.  I have always been thinking, oh, I need to make a tutorial and I need to make an overview video and every time I sit down and make something, a week later when I want to put it out the idea is different or things are slightly out of place because we improved things a little bit here and there, so that’s kind of funny.

                        As far as where people can find us, if you go to or just search for app store rankings in Google, that’s how you can get to us.  I guess you know Gabriel has been writing some reviews about us or just throwing the news out there and I’m sure he’s got the link on his blogs.

Gabriel:           Absolutely.  Yes.  We will put the link to your blog.  You guys have been listening to these and you want an ASO tool that is going to give you … it’s very, very easy to use.  I’m literally going to be uploading this podcast and then the next day I’m going to put up a new video showing you how I am doing competition analysis with app store rankings because it is by far a very, very fast way to do it and so you guys can actually check it out.

                        I just want to say thank you so much.  I know that you are pretty busy between polling things and rock climbing and all of your traveling and rank store rankings.  So, Alex, thank you so much for time.

                        For the guys listening to this, go and check

                        Thanks Alex.

Alex:                Thanks for having me Gabriel.  It was great talking to you.

Gabriel:           Okay.  See you mate.  Bye.