App Name Copycats towards ASO? Not any more [Google Play]

So welcome news! To all of you trying to Milk some cash by creating the next copycat app using similar names in Apps to well-known apps… the end is close. Google Play has announce they will be tackling Apps with deceptive names trying to take advantage of how the Algorithm works.
As we already know many dodgy app developers create low level apps trying to rank for similar and original apps.
So if you have Temple Run, you create Tremble Run and make a similar icon, similar app (lower quality) and try to get it ranked close to Temple Run.
Now, the idea is not amazing, but it used to work… until now

The content policy for apps will be changed very soon in the App store and these type of apps will be kicked out of Google Play Market.
Good news? You bet.
You can find more info in the following email sent to Google Play Members

Hello Google Play Developer,

We are constantly striving to make Google Play a great community for developers and consumers. This requires us to update our policies when we launch new features, like subscription billing, and also when we see unhealthy behavior, like deceptive app names and spammy notifications. This email is to notify you that we’ve made some changes to our policies which are highlighted below.

– We’ve added clearer details to the payment policy, and guidelines on how we will handle cancellations in our new subscription billing feature

We are restricting the use of names or icons confusingly similar to existing system apps in order to reduce user confusion

– We are providing more detail on the kinds of dangerous products that are not allowed on Google Play. For example, apps that disclose personal information without authorization are not allowed.

– We are giving more examples of practices that violate the spam policy.

Additionally, we are adding a new section that addresses ad behavior in apps. First, we make it clear that ads in your app must follow the same rules as the app itself. Also, it is important to us that ads don’t negatively affect the experience by deceiving consumers or using disruptive behavior such as obstructing access to apps and interfering with other ads.

Please take a look at the Google Play Developer Program Policy at to see all the changes and make sure your app complies with our updated policies.

Any new apps or app updates published after this notification will be immediately subject to the latest version of the Program Policy.  If you find any existing apps in your catalog that don’t comply, we ask you to fix and republish the application within 30 calendar days of receiving this email.  After this period, existing applications discovered to be in violation may be subject to warning or removal from Google Play.

Google Play Team


Google Inc.
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