App Store Optimisation Tools things to consider in 2016

Published on August 11, 2016 by admin

Ok, you may have just created a killer app, but that counts for very little if users can’t find it. With billions of apps on Apple’s app store and Google Play, it is becoming increasingly important to make sure your app stands out. Even in a single category, there can be many apps that perform the same function, and your innovative app could be trapped at the bottom of this list, unnoticed, untouched, and unappreciated due to a lack of app store optimization.

Depending on your needs, budget, and expectations, there are lots of tools & solutions that exist today on the market. All of which pretty much all use web search data from the iTunes or Google API presented in slightly different ways.

This is why it’s critical not to fall into a trap and trust all the data or statistics provided by some of these ASO tools.

We take a look at some of the best ASO tools currently on the market to get your app discovered, to keep track of its competition and to get it downloaded and installed by users.

Here’s some of the popular ASO tools:


  • Mobileaction
  • SearchMan
  • MetricsCat
  • SensorTower
  • AppAnnie
  • Appstatics
  • Appnique
  • AppMind
  • Apptweak
  • Gummicube
  • MobiledevHQ
  • Mopapp
  • Eyso


I will review them all (unbiased), so you’d be able to find the suitable apps for your ASO campaign. Remember, some of the services or tools will be better suited than others, depending on what you are looking for. With so many strong ASO tools or services available then, it’s still worth trying them out (on your own) individually and then judging for yourself.

If you have any suggestions for other ASO tools that I may have missed, let us know in the comments below.

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