Tag: ASO 2016

Beware of Black Hat ASO This 2016

I come to you today with a warning: Beware of Black Hat ASO companies. Not all ASO companies or providers are bad, but many of these employ ASO Strategies that are considered “grey hat” or much worse, “black hat.” This is where they promote your apps by doing things that violate the rules of the […]

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App Store Optimization 2016 News: Is ASO Dying?

Is ASO Dying? This is an old question really, but one that people continue asking today. The short answer is “NO”, but if you’re asking you probably want to know why. Probably 3-4 years ago I remember my first time really hearing that claim by a guy selling a network marketing product for mobile apps. […]

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Blackhat ASO News 2016: Shuabang – A Notorious Blackhat App Store Optimization Provider in China

In China, if you don’t know what the slang word “shuabang” means, you are definite out of the loop. It is the hottest topic in the Chinese mobile marketing circle nowadays. Shuabang is an ASO industry and considered one of the most troubling gangs of system gamers who specialized in providing Black Hat ASO services. […]

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App Store Optimization “ASO” White Hat 2016

White Hat ASO is the opposite of Black Hat ASO. Generally, White Hat ASO refers to any practice that improves your search performance on a App Store Listings (APL) while maintaining the integrity of your app and staying within the app store search engines’ terms of service. Best practices include usage of LEGIT optimization strategies, […]

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Black Hat “ASO” App Store Optimization 2016

Apps have actually been wiped off the rankings mainly due to the way in which they have actually been “fixed” both by their developers or ASO service providers or by unethical app store optimization companies. The reality is that black hat approaches have been the factor. An expert ASO company in new york city would […]

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ASO TRAPS TO AVOID APP STORE DOWNRANKING IN 2016

Knowing the latest ASO 2016 tactics are essential to keep your app or game competitive into this new year. It’s a known fact that ASO is undergoing rapid change. In the past four years, the strategies used to rank better have evolved drastically. You probably already know that Google and Apple have updated their algorithms […]

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How Brands Can Make the Most of ASO in 2016

Mobile was at the forefront of optimization last year, shooting mobile touch points higher up the agenda. Are these going to make or break a company’s performance online when it comes to the customer journey? Probably not. Top priorities for App Store Optimization this 2016 were quality of the game, keyword research, app icons, consistency […]

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App Store Optimization “ASO” 2016 Demystified

In order to make your mobile app work for you, it’s imperative that you invest some time into improving your app’s ranking in the Google Play store and App Store (iTunes). iTunes is the leading app store and has set the standard in app store search engine algorithms to determine the mobile app or game’s […]

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