Everything PSN or Playstation Game Developers Need To Know About Sony PlayStation Network App Store Optimization
As user acquisition costs soar, PlayStation game developers are looking for alternatives to getting users. One of the easiest ways, and sometimes most overlooked, is obtaining users organically through PlayStation Network App Store Optimization (PSNASO). This basically means that PlayStation app or game developers have to ensure that their keywords, their descriptions, their icons, and all their metadata make their app/game easily discoverable amid a sea of a few thousand apps and games.
In years past, game developers didn’t pay much attention to (PSNASO) or spend much money on it. But just as App Store Optimization (ASO) proved to be critical to getting discovered by the App Stores, search on PSN Store has now become important.
Sony PlayStation Network App Store Optimization (PSNASO) has changed from a few years ago. And clearly, one size doesn’t fit all. Optimizing for PSN in Asia, is far different from optimizing in the US or the UK. Playstation game developers should care more about their organic installs as they often monetize better than paid user acquisition. That improves the lifetime value of your users, and that generates more revenue over the life of a PSN app or game.