Category: Other

Apple Search Ads BluePrint: The complete guide for Apple Search Ads

This book contains important information to help you make your Apple search ad campaigns as successful as possible. How to structure your search ads campaign, how to pick the right keywords, how to choose your audience, and schedule your ads – what you’ll learn here will give you the tools you need to build effective […]

Read More

Beware of Black Hat ASO This 2016

I come to you today with a warning: Beware of Black Hat ASO companies. Not all ASO companies or providers are bad, but many of these employ ASO Strategies that are considered “grey hat” or much worse, “black hat.” This is where they promote your apps by doing things that violate the rules of the […]

Read More

Small Business ASO Strategies And Ideas

I started doing ASO for several small businesses way back in 2012 but struggled to generate traffic to market their apps. At the time, I didn’t know much about ASO, and how to take advantage of it to drive organic downloads. Sadly, I gave up. The rest they say is history. Having dipped my feet […]

Read More

How paid and organic ASO results overlap in 2016

The last time I wrote an article about ASO was a couple of months ago. For the past couple of weeks, the ASO landscape was largely unchanged and it was simply a review of how well apps aligned their paid and organic efforts. However, this month is different. For the first time ever, mobile searches […]

Read More

Why I Hate Competition?

Just today I found out that someone created a dummy Amazon account, bought my ebook, and left a “1-star review” to ruin its good reputation. That for me is an example of a bad competition. Good competition is where the participants work to improve to exceed each other, and as a result, everyone improves and […]

Read More

BlackHat ASO – The Dark Side of App Store Optimization

The dark side of ASO, when done correctly, can yield staggering results…in addition to a high risk of getting your app banned from all the App Stores. Some of these techniques include keyword spamming and boosting. Manufacturing Link Popularity Same with Blackhat SEO, link popularity techniques are aimed at improving your app’s business. Mostly, this […]

Read More

Looking for an “ASO” App Store Optimization Hacker?

Marlon Franco of Games Gadgets & Gizmos is an ASO hacker, a start-up, data analysis and urgency junkie who spends most of his time looking for ways to manipulate apps’ rankings in the App Store. He’s the owner of Games Gadgets & Gizmos, Skate Shoes PH, and Best Food In Town, who graduated with a […]

Read More

Voice Search Is Exploding and “ASO” App Store Optimization Will Never Be the Same

Apple’s launch of the iPhone 4s way back in 2011 introduced the world to Siri. Since then, we’ve had Google Voice, Microsoft Cortana, and Amazon Echo Alexis, but now voice search is poised to change how we search stuff and its usage per day have rapidly increased to 55 percent for teens and 41 percent […]

Read More

The Messy World of Fan Made Apps or Games and Copyright

In the mobile app World, copyright issues are as divisive or as headache-inducing as fan creations. Whether it is a fan made app for a popular fantasy series, animated series, or a popular movie, these app creations almost instantly walk into a copyright mess that can be enough to make even the boldest attorney cringe. […]

Read More

Blackhat ASO Guide “eBook” 2016 In The Works

It seems that a lot of people are looking for alternative ways to market their apps – particularly Blackhat ASO. Don’t fret, we are making a guide and will definitely share it with you guys very soon. But just to give you a heads up. Blackhat ASO is not something that you can just implement […]

Read More