Category: App Store Optimization

Mobile App Store Optimization (ASO): How does it work

App Stores have two major functions: crawling and building an index, and providing search users with a ranked list of mobile apps they’ve determined are the most relevant. Imagine the app store as a network of stops in a big city MRT system. Each stop is unique (usually an app page, but sometimes an icon, […]

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Mobile App Optimization in 2017 – A Continous ASO Process

Mobile app is continuing to grow, so how can you win in mobile search this year? The growth of mobile apps has become undeniable. Apple and Google’s app store algorithm update of December 2016 set off a firestorm of activity and app developers struggled at the last minute to ensure that their rankings won’t drop. In […]

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How to Choose the Right ASO Vendor or Provider

Start with Your Goals Communicate with your team and make sure you have a good idea of what you want to be accomplished by working with an ASO provider. Sometimes it’s just a simple audit to make sure you’re following best ASO practices; other times it’s training for your app marketers to get up to […]

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A Year Later, Clearly “Blackhat ASO” is still Working

In-brief: Here, I share longitudinal data showing that blackhat ASO campaigns designed to improve the ranking of apps that collect cheating and marital infidelity stories have worked. A year ago my Threat Research exposed a “Blackhat App Store Optimization (ASO)” attack campaign. The goal of the campaign was to manipulate app store rankings and grow […]

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ASO Trends To Prepare For In 2017

What’s on the horizon for app store optimization (ASO) practitioners in the coming year? ASO practitioner Marlon Franco shares his predictions. App store optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the app marketing landscape for the upcoming year (2017). There have been lots of developments […]

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ASO 101: Tough Luck, Google Play Can Now Detect Incentivize Review

image source: reviewtrackers.com In the mobile World, it’s also a bad form to offer your customers hard incentives to write you reviews. This can be a form of money, app items, codes, or anything else of tangible value. It’s a conflict of interest because user reviews are most valuable when they are honest and unbiased. […]

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Apple Search Ads BluePrint: The complete guide for Apple Search Ads

This book contains important information to help you make your Apple search ad campaigns as successful as possible. How to structure your search ads campaign, how to pick the right keywords, how to choose your audience, and schedule your ads – what you’ll learn here will give you the tools you need to build effective […]

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Beware of Black Hat ASO This 2016

I come to you today with a warning: Beware of Black Hat ASO companies. Not all ASO companies or providers are bad, but many of these employ ASO Strategies that are considered “grey hat” or much worse, “black hat.” This is where they promote your apps by doing things that violate the rules of the […]

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Small Business ASO Strategies And Ideas

I started doing ASO for several small businesses way back in 2012 but struggled to generate traffic to market their apps. At the time, I didn’t know much about ASO, and how to take advantage of it to drive organic downloads. Sadly, I gave up. The rest they say is history. Having dipped my feet […]

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How paid and organic ASO results overlap in 2016

The last time I wrote an article about ASO was a couple of months ago. For the past couple of weeks, the ASO landscape was largely unchanged and it was simply a review of how well apps aligned their paid and organic efforts. However, this month is different. For the first time ever, mobile searches […]

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